AJ+ Arabi Media Launch.
Snapshot.
Client: AJ+ Arabi
Industry: Media, Entertainment
Event: Media Launch
- 415,000 Facebook Live viewers
- 2 Hours of Facebook live streaming
- 4.4 Million eyeball reach
- 57,440 New AJ+ Arabi Facebook likes in 2 hours
- 1 Surprise visit by world-famous Egyptian satirist, Bassem Youssef
Objectives.
Work with a number of teams to pull off AJ+ Arabi’s inaugural social event to be the first TV broadcast in the MENA region to be streamed live on Facebook.
The Project.
A turnkey solution integrating AJ+ crew, TV crew, AV, venue, catering, print production…basically everything but the kitchen sink!
We transformed a warehouse into a colourful, eye-popping venue that worked both as a TV set and as a launch party setting, integrating the two seamlessly. The TV crew were able to shoot video that translated onto a screen while the guests (social media influencers from the region) enjoyed all the trappings of a true party – funky mocktails, tasty canapes, exciting activations, and Instagram-worthy moments.
What We Did
- Event Concept Creation and Design
- Engagement Marketing
- Production and Logistics Management
- Design Management
- Influencer Engagement
