Bang & Olufsen Beovision Harmony Launch.
Objectives.
The launch of Beovision Harmony, Bang & Olufsen’s latest design marvel, required a magical launch befitting its theatrical approach.
The Project.
The Beovision Harmony is a technological and design feat incorporating Bang & Olufsen’s superior sound and design to create a piece of furniture reminiscent of a traditional TV cabinet. To show off its prowess, we took over a warehouse, the famed Inked at Alserkal Avenue, and created a central display of 3 Beovision Harmony TVs. The TVs all worked in sync to open up and show off their features to guests seated at tables in a star-shape around the room.
What We Did
- Event Concept Creation and Design
- Experiential Brand Strategy
- Production and Logistics Management
- Talent Management
