Budweiser Non-Alcoholic Sampling.
Snapshot.
Client: ABInBev
Industry: Alcohol
Event: Brand Activation, Product Launch
- 20,328 Consumers reached over 4 days
- 45.5 Samples per ambassador per hour at La Mer
- 87 Samples per ambassador per hour at JBR
- 99% Positive feedback from both alcohol and non-alcohol drinkers
Objectives.
To engage with consumers in high footfall areas. As Bud NA was new on the market, it was essential to have an activation that reflects the brand and creates awareness.
The Project.
Spread over 2 weekends, we built a stand, obtained all the necessary permissions (no easy feat when the product shares its name with a known alcoholic beer brand), recruited multilingual hospitality students and trained them to be ambassadors, and setup at La Mer and JBR for long sampling days.
The Bud NA Ambassadors were tasked with giving out a high number of samplers while engaging directly with the consumer. Key discussion points include the intricacies of the brand, getting feedback on taste, where it can be purchased from and its price point.
What We Did
- Event Concept Creation and Design
- Experiential Brand Strategy
- Engagement Marketing
- Pop-up Activation Design
- Content Creation
