BudX.
Snapshot.
Client: Budweiser, ABInBev, African+Eastern
Industry: Alcohol
Event: Brand Activation Parties
Objectives.
Showcase Budweiser as the beer to drink when “it’s time to shine” focused around underground urban culture – music (particularly EDM), fashion and art.
The Project.
It started off with a bang by sponsoring a DJ night at Soho Beach which was headlined by none other than Carl Cox, showing off the brand at several smaller events throughout the season including a solid Halloween set by DJ Boris Brejcha, culminating in an anchor stand at SoleDXB, and ending things with a bang at NYE at Barasti Beach. For SoleDXB, we built a stand in two weeks using pieces that existed with whatever additions could be made in the short timeframe.
We hosted a table tennis tournament upstairs, showcased pieces from Colin Sussingham’s collaboration with Budweiser, had graffiti artists personalize Bud alu bottles all while basking in the sound of a crowd-pleasing bucket drum duo. For NYE, guests got involved in a piece of graffiti that was projected onto a 4m screen and had fast-track access to a Bud bucket bar.
What We Did
- What We Did
- Experiential Brand Strategy
- Creative Campaign Development
- Brand Activation
- Strategic Partnerships
- Influencer Engagement
