CNCF Legends Tour.
Snapshot.
Client: The Christina Noble Children’s Foundation (CNCF)
Industry: Humanitarian, Sport
Event: CNCF Legends at Rugby 7’s
- USD 200,000 PR value for CNCF through print and online coverage
- USD 50,000 Raised to support sports for street kids in Vietnam and Mongolia
- Direct engagement with 1500 guests and supporters over 4 days
- Repeat client for over 10 years
- CNCF Legends include ex-international rugby players such asPercy Montgomery, Will Greenwood, OreneA’ii, Josh Lewsey
- Sponsors include Virgin Atlantic, Damas, Hertz, Toyota and the JW Marriott Marquis
Objectives.
Deliver a full week of events around the Emirates Airline Dubai Rugby 7’s for the Foundation and its sponsors.
The Project.
We have worked with The Christina Noble Children’s Foundation since 2008. We managed all travel arrangements, from flights and VIP arrivals to personalised itineraries, for the CNCF Legends (ex-international rugby players) and high net worth rugby supporters from around the world. Events in Dubai included a Family Day with the Legends coaching kids, a lively game of Camel Polo, a competitive Golf Day, a spectacular Gala Dinner with a different theme each year, and hospitality at the Dubai 7’s.
What We Did
- RSVP Management
- Event Concept Creation and Design
- Creative Campaign Management
- Destination Management
- Sponsorship Activations
