#DXBExperiments presents Underground.
Snapshot.
Client: Glenfiddich, William Grant & Sons, African+Eastern
Industry: Alcohol
Event: Brand Activation
- 76% Of pre-registered guests came to the event
- 5.2m Media circulation
- 1.2m Social eyeballs
- 5.3m Radio ears
- 252 Free whisky tastings
- 63 Personalised t-shirts
- 874 Eclectic guests all raving side by side
- 1 Very happy client
- Perceived PR value of USD 202k with only AED 10,000 spend
- Increase #DXBExperiment’s online presence by 21%, 43% engagement rate, 1.2 million impressions
Objectives.
To create a unique pop-up event, number 6 in a series, to showcase Glenfiddich’s maverick nature.
The Project.
A party of epic proportions attended by people from all parts of the globe and from all walks of life that took place in a carpark. They graffitied, they got personalized t-shirts and temporary tattoos and even a quick shave, but most of all they just had plain old fun dancing the night away to Bahookie and Stanton Warriors while sipping on delicious Glenfiddich cocktails.
What We Did
- Event Concept Creation and Design
- RSVP Management
- Experiential Brand Strategy
- Creative Campaign Development
- Content Creation
- Influencer Engagement
