Kellogg’s Distributor Conference.
Snapshot.
Client: Kellogg’s
Industry: FMCG
Event: Conference
- 150 Attendees from the Middle East and Europe
Objectives.
Create and deliver a two-day conference around the theme of innovation.
The Project.
Created a fully interactive out-of-the-box experience for Kellogg’s distributors that defied the norms of a usual conference.
Guests stayed in a 5* hotel but were taken to a secret destination in the creative district of industrial Dubai. The destination – a Kellogg’s-branded art gallery and warehouse. Sessions were interactive and sensory with mini exhibits; a stimulating talk by Paul Efmorfidis, TED speaker and founder of COCO-MAT; Kellogg’s inspired dishes such as ceviche served on Pringles, Special-K coated croquettes and Nutrigrain ice cream; and multiple surfaces to write ideas for a more innovative future. The big sendoff was a Mexican party complete with a Mariachi band for the soon-to-be-launched Pringles Tortillas.
What We Did
- Event Concept Creation and Design
- Experiential Brand Strategy
- Brand Activation
- Pop-up Activation Design
