#TheItalianWay presents Supper Club.
Snapshot.
Client: Peroni Nastro Azzurro, African+Eastern
Industry: Alcohol
Event: Brand Activation
- 34 Guests per night for 6 nights
- 2,752,235 People reached online
- 4,496,802 Eyeballs reached across all platforms
- 200% Increase in volume sales in the venue
- 100% Of guests said they would return for a similar concept
- All nights sold out in less than 1 week
- Repeat concept for 2 years and counting…
Objectives.
To create a unique dining experience, new to Dubai, to showcase #TheItalianWay of living. The concept we conceptualized and delivered was a Supper Club.
The Project.
Bring in Supper Club hosts from Italy, find a hidden space to transform into an Italian garden, set and decorate a communal table for strangers to meet and mingle, engage musicians to help shape the atmosphere, and present a food and beverage menu reminiscent of the Amalfi coast.
We found the space next to The Maine, recruited an amazing couple from Milan who run Ma’Hidden Kitchen Supper Club, built a pop-up outdoor kitchen, converted the space into a feast for the eyes that was featured on many an Instagram account, and made sure that everyone ate, drank and was merry.
What We Did
- Event Concept Creation and Design
- Experiential Brand Strategy
- Creative Campaign Development
- Brand Activation
- Influencer Engagement
- Social Media Concepts
