World Whisk(e)y Experience.
Objectives.
Bring together 3 whisky brands at 1 conference – a company first – with marketing and brand managers attending from across the globe and create unique experiences for both the daytime conference and evening activities.
The Project.
With 120 people descending on Dubai from across the world, we managed and organized all aspects of the event: arrivals, hotel bookings, conference, evening activities, goody bags, production & branding, entertainment and a top-secret product launch.
The daytime conference was held in a nightclub to give it a twist. Each day focused on a specific brand so each evening was we had to change over the branding and displays.
The evenings were each sponsored by one of the brands – Grant’s had a team-building session in the desert complete with a walk over the dunes and pop-up bars with cocktails; Tullamore Dew put on a Caribbean takeover in an urban bar with lots of color, Caribbean dancers hosting a dance off and Jamaican patties; Glenfiddich showed guests how to make whisky highballs in the #DXBEXperiments presents The Garden, a purpose-built garden bar with live jazz.
What We Did
- Event Concept Creation and Design
- Experiential Brand Strategy
- Production and Logistics Management
- Brand Activation
- Product Sampling
