urbanevents is an award-winning, boutique agency made up of a dynamic team of event professionals, based in the UAE, with over 20 years of international experience across a multitude of industries.
Rolls-Royce Abu Dhabi asked us to create a VIP experience for the launch of the limited edition Phantom ‘Iridescent Opulence’ created in collaboration with Swiss materials specialist Nature Squared.
Running the length of the fascia in the Phantom is The Gallery, a space created for patrons to curate their own bespoke artworks. In this edition over 3,000 iridescent, sustainably sourced tail feathers were individually shaped to accentuate their sheen and rich shades, then hand-sewn onto an open pore fabric to create a truly opulent and luxurious visual experience.
We transformed the Rolls-Royce Abu Dhabi showroom into a deconstructed ‘garden’. Eye catching sculptural installations created out of dried flowers reflected the dark hues of the feathers and showcased the beauty of nature while hidden lights made the colours come alive.
We worked with Chef Alessandro from the Ritz Carlton on a curated menu where individual ingredients were highlighted in each course taking guests on a culinary journey which ended with a show stopping dessert.
The Rolls-Royce Phantom Iridescent Opulence was given a grand reveal and guests had the chance to enjoy an intimate evening for customers and media that flowed naturally while allowing for social distancing.