The client walked into Warehouse Four and loved it, the brick wall in particular. We walked into the space and loved it, especially the white walls that you can do anything with, the rigging, the industrial-sized ACs, the purpose-built toilets, the multi-level flooring… You can see where our eyes differ as we touched on previously.

From the signing of the contract to the social media launch party, we had just over two weeks. A flurry of activity ensued with many meetings: meetings at the venue, meetings in the office, meetings for food tasting. You get the picture.

And the parties involved? Well, that included urbanevents, the ultimate client (AJ+ Arabi), our client (a strategic consultancy), the TV production team, venue managers, AV, caterers, furniture suppliers, transportation providers, printers, TV personalities, musicians…the list goes on and on. We’re used to dealing with all of the different groups of people that it takes to put together a successful event, but this one seemed just a little bit crazier. In a good way.

The outcome was fantastic. Over 100 guests, mostly social media influencers who had been flown in from around the Arab world, took part in the first TV broadcast in the MENA region to be streamed live to Facebook. It was interesting to understand the scenes that had to be created for the TV crew to make their shots translate onto the screen and how we had to work around that to create a real party atmosphere for the guests. There were life-size cut-out figures, a stop-clock with a buzzer, a huge wall projection that showed videos and even a couple of Skype calls, mini shawarmas, lamb koftas, musicians, poets, and the big surprise for the evening, Bassem Youssef!

The scenes were colourful, animated, and vibrant. Check out the pictures for proof!

Dima Khatib & Bassem Youssef